The ICC Men’s Cricket World Cup 2023 held in India has etched its name in history, shattering records by surpassing an unprecedented 1 trillion viewing minutes on broadcast.
Key Highlights:
- Unprecedented Achievement: The World Cup achieved an extraordinary milestone, exceeding 1 trillion viewing minutes on broadcast, showcasing the immense global interest in the tournament.
- New Features Boost Viewership: Introduction of innovative features, including the vertical video feed, played a pivotal role in a 38% increase in viewership compared to the 2011 edition in India and a 17% increase from the 2019 World Cup in the United Kingdom.
- Most-Watched ICC Match: The final clash between India and Australia emerged as the most-watched ICC match, accumulating a staggering 87.6 billion live viewing minutes globally. This marked a remarkable 46% increase from the 2011 final.
- Indian Contribution: India played a pivotal role in the record-breaking viewership, contributing 422 billion viewing minutes on the Disney Star Network alone.
- Global Growth: The event witnessed substantial growth in the UK and Australia, with notable engagement in digital and social media platforms. It has been hailed as the most digitally engaged ICC event to date.
The ICC Men’s Cricket World Cup 2023 has not only become a cricketing spectacle but has also cemented its position as a global entertainment phenomenon, captivating audiences around the world and setting new benchmarks for cricket viewership.
